Persuasive texts are designed to position a point of view.
Texts that successfully persuade are usually highly emotive (conveys emotion) and effectively balance opinions with facts (research).
Persuasive texts can make sweeping generalisations (uninformed conclusions), rely on stereotypes and hyperbole and yet still seem credible (reliable information).
This is because a combination of objective (fact) and subjective (opinion) information is usually used to persuade.
Careful use of repetition and high modality (persuasion techniques) words can emphatically convey the composer’s purpose (subjective or opinion) if it is counterbalanced with the use of statistics, expert evidence and product/idea endorsement from authoritative sources (objective or facts).
Moreover, effective incorporation of anecdotes, analogies and inclusive
language[we, us, our] (language techniques) can personalise the message and help connect the composer and their text with its audience.
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